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Transform your basement floor with Nature Stone


Durable, beautiful, and healthy, NATURE STONE® Brand Flooring is the best floor covering for finished or unfinished concrete basements, especially those that are humid, wet, damp, or flood-prone.

On top of preventing moisture build-up and inhibiting the growth of mold and mildew, our flooring has a higher "R-Value" than carpet and is warmer than linoleum, vinyl, wood, or tile.

And we'll always put our product's quality in writing with an unconditional warranty that's backed by Russell's Promise.

Read more details about our basement flooring further down this page, learn about our pricing here, or click/tap the button below to schedule your free in-home cost estimate today.

inhibits mold, mildew, and flood damage

A Nature Stone floor not only permanently covers cracked, stained, uneven, pitted concrete basement floors, but moisture, dampness, and even flooding will not damage it.

Our proprietary Hydrostatic Port Technologykeeps your Nature Stone floor clean and dry by allowing water to flow through to the drain and/or evaporate back up.



We offer a wide variety of high quality, proprietary stone colors and styles for your new basement floor, setting us apart from the competition and do-it-yourself options.

And with no messy tear-out and a one-day installation process done by our highly trained professionals, your new floor's beauty and durability will last a long, long time.

Easy to clean & maintain

Authentic NATURE STONE® Brand Flooring is easy to clean! Use a vacuum for everyday cleaning of loose dust and debris. For heavy duty cleaning, use one of our specially-formulated cleaning products in combination with a steam vacuum, shop vac, or even a simple mop.

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