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Company Profile

History

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In 1989, Russell Masetta, founder and owner of Authentic NATURE STONE® Brand Flooring, was looking for a way to reduce costly concrete repairs in his Concrete Doctor business. He began experimenting with epoxies, stone and various mixtures, believing there was some potential ingredient that could correct deficiencies in concrete. He found the answer. He engineered the design of a blend of natural stone and specially formulated epoxy. His vision was now a reality. Russ called his new company, NATURE STONE®.

Awards

Twenty two years later, Authentic NATURE STONE® Brand Flooring is the leader in stone and epoxy flooring in America. Due to Authentic NATURE STONE® Brand Flooring’s impressive rise to the top, in 2001 and 2002, the most desired prestigious Weatherhead 100, recognized Authentic NATURE STONE® Brand Flooring as one of the fastest growing companies in Northeast Ohio while winning Weatherhead’s Best Practices Award in 2002.

Values

From the outset, Russ Masetta wanted Authentic NATURE STONE® Brand Flooring to be one of the most admired companies in America. His professional strengths naturestone-kids-2would come from his patent-pending epoxy. His personal and professional strengths would come from principled moral and ethical behavior of all of his employees coupled with Authentic NATURE STONE® Brand Flooring’s role in the community. Right from the start, Russ Masetta adopted the motto for the State of Ohio: “With God, All Things Are Possible” as a hallmark for his charitable donation program that donates 1% of each Authentic NATURE STONE® Brand Flooring sale to the customer’s charity of choice. Due to his concern for his community, Russ Masetta received the prestigious Pillar Award for Community Service. He was also honored as a finalist in the Ernst & Young, Entrepreneur of the Year Award for both 2001 and 2002.

Purpose

Authentic NATURE STONE® Brand Flooring’s over 30,000 customers understand worth. Russ Masetta begins each business day with his specially designed objective; make sure every Authentic NATURE STONE® Brand Flooring customer finds magic in their Authentic NATURE STONE® Brand Flooring floor. It’s an idealism that defines the delicate balance of not only a happy Authentic NATURE STONE® Brand Flooring customer but a fully-satisfied customer who will tell everyone how thrilled they are with their floor and Authentic NATURE STONE® Brand Flooring’s customer service.